Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.
ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.
"The future of shopping is being unlocked with new integration with POS systems and more context aware promotions and marketing,” said ShopSavvy CEO John Boyd. “We continue to bridge the gap between offline and online as local commerce is reborn into a totally new way for our customers to shop."
The AdOns platform upgrade will allow ShopSavvy advertisers such as Best Buy, Gap, HP, Microsoft, and Dyson to run more creative in-store contextual ads. For example, if a consumer is shopping for a new laptop at an electronics store, iBeacon will recognize not only what store the customer is in, but also what section of the store the customer is browsing. Then, that retailer or a manufacturer of the product can send advertisements, discounts or competitive offers to the customer, according to Shopsavvy.
Forty percent of the campaigns on ShopSavvy already have a location-based component targeting specific retail locations and specific product searches or categories. The addition of iBeacon integration will further enable companies to target shoppers with ads that are even more personalized, relevant and immediate to the customer’s interests.
“ShopSavvy has been at the forefront of creating new conversations between location shoppers and retailers and we're looking forward to this next evolution in offers inside the local store,” Boyd said.
According to ShopSavvy, it is the leading mobile shopping community with more than 40 million downloads and millions of monthly active users. The company’s service is designed to let smartphone users quickly and seamlessly locate, research and buy products at the point of sale. When users scan a barcode or input a product name, they discover where the item is sold locally and online, where it’s in stock and at what price. ShopSavvy aggregates product data, deals, ratings and reviews from retailers, partners and its own users to provide information and advice for mobile shoppers.