Sionic Mobile, an m-commerce company that provides mobile gifting, payments and rewards, has added William Mills, CEO of William Mills Agency, to its advisory board of directors. Mills has more than 30 years of financial marketing and branding expertise.
“I am honored to join Sionic Mobile’s advisory board,” Mills said. “I have had the pleasure of working with some of the most innovative technology providers in the financial services market, and have witnessed first-hand the critical role these companies had in revolutionizing the financial industry. The U.S. payments system is built on antiquated technology and outdated, legacy systems. Sionic Mobile’s business model is unique, and will be instrumental in the disintermediation of traditional payments and loyalty platforms. Leveraging the mobile channel, Sionic Mobile enables merchants and financial institutions to more effectively engage customers and offer robust rewards and loyalty programs.”
As CEO of William Mills Agency, touted as the nation’s largest independent public relations and marketing firm to the financial services industry, Mills serves as the lead consultant for agency clients, and has personally advised more than 300 C-level executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Mills’ responsibilities also include agency financial management and new business development.
“We are pleased to welcome William to Sionic Mobile’s advisory board,” said Ronald Herman, CEO of Sionic Mobile. “He is recognized for his knowledge of financial services and technology. This level of expertise is invaluable, and will help ensure Sionic Mobile is positioned for future growth and success.”
In addition to his role on Sionic Mobile’s advisory board, Mills is on the executive committee of the Florida State University College of Communications and Information Advisory board. Previously, he served on the advisory board of Los Angeles-based SportsBlast and the board of directors for Beacon Software and Click Tactics.
Atlanta-based Sionic Mobile uses mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION, which it calls the first, fully digital mobile marketing, gifting, payment and loyalty rewards app for phones and tablets.The free apps support iOS and most Android devices.