SAN MATEO, Calif. DemandTec announced that Target has selected DemandTec Shopper Insights to complete its planned deployment of DemandTec's entire nextGEN solution suite.
As the latest development in DemandTec's nextGEN strategy, DemandTec Shopper Insights includes Shopper Insight-on-DemandTec, a software service that provides both retailers and consumer products companies with a breakdown of sales trends by penetration and buy-rate, shopping trip statistics, shopper segment analytics, and more.
“DemandTec has been a strategic partner of Target and we value their industry expertise and innovative solutions. We look forward to expanding our relationship into shopper insights and additional nextGEN capabilities,” said Shelley Hyytinen, VP merchandising process and system development for Target.
Target began working with DemandTec in 2007. In addition to the guest insights and vendor collaboration provided by the Shopper Insight-on-DemandTec software service, DemandTec Shopper Insights also includes DemandTec's nextGEN modeling services, enabling Target to understand and influence the impact of merchandising decisions at the guest segment level.