Target is facing new holiday pricing pressure as Walmart announced the launch of its Christmas price guarantee.
Customers who purchase eligible products at Walmart anytime between Nov. 1 and Dec. 25, and then find those same products advertised for less at another store, will receive a Walmart gift card for the difference through Dec. 25.
"The greatest gift we can give our customers this holiday is great low prices on the things they want most," explained Duncan Mac Naughton, chief merchandising officer, Walmart U.S. "Walmart is easing shopping stress this Christmas by allowing customers to shop when and how they want, all while guaranteeing low prices through the entire holiday season."
Walmart's Christmas Price Guarantee is valid on purchases made Nov. 1 through Dec. 25 on identical items (the same brand, size, color, quantity, grade and model number) that are currently available at competitor's stores located within the same local market as a particular Walmart store. To apply for the Christmas Price Guarantee, customers need to simply bring in their original Walmart cash register receipt and the local competitor's current printed ad to Walmart's customer service desk through Dec. 25. Once validated, a gift card for the difference will be issued. Items placed on layaway will also be eligible for the Christmas price guarantee.