Target is giving customers added incentive to shop online by offering free shipping for all orders of $50 or more.
The new policy, which takes effect immediately, excludes oversize and heavy items, which will be subject to a handling fee.
“We’ve heard from guests they don’t fully understand our shipping policy — so we’ve changed it to make it simpler and reduce the friction in making purchases on the site,” said Jason Goldberger, SVP, Target.com and Mobile. “Providing our guests a better free shipping offer is just one of the many ways we continue to improve the Target.com experience.”
In addition to the new shipping policy, consumers can shop online from a large selection of in-store items and arrange to pick them up in stores. Target also recently expanded its online subscriptions service for items such as diapers and coffee. Additionally, Target.com returns are already free via postal service or by visiting a Target store.
Guests who use a REDcard credit or debit card will continue to receive free shipping and 5% off their online purchases.
Target operates 1,916 stores: 1,789 in the United States and 127 in Canada.