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Target looks to drive BTS traffic to its Canadian stores

Target is looking to bolster sales results in Canada by appealing to parents and students this back-to-school season, offering everything from fashion to school supplies at prices that it touts as “unbeatable.”

Target even commissioned a survey, which showed that 51% of Canadian moms describe back-to-school shopping as expensive and stressful, allowing the retailer to position itself as a stress-free, inexpensive destination. In stores, for example, bright signage identifies the different departments as well as the back-to-school shop located at the back of the store.

"Target understands that back-to-school is a busy period for parents," said Livia Zufferli, VP, marketing, Target Canada. "We did our homework when planning our assortment this year. Our product team partnered with students, parents and teachers to update and enhance our products. The simple addition of an extra handle or zippered pocket can make such a difference and distinguishes our assortment from the rest — providing the quality and style guests expect from Target, all at unbeatable prices."

Among Target Canada’s back-to-school offerings is its exclusive Kid Made Modern line, which applies Todd Oldham's “internationally renowned, lighthearted style” to kids' art supplies, in response to diminishing art programs in schools.

Target also offers a broad assortment of licensed items such as backpacks and lunch boxes, from Teenage Mutant Ninja Turtles to Hello Kitty and Superman.

To make back-to-school shopping more affordable, customers who shop with their Target REDCard will receive 5% off their entire purchase as part of the ongoing REDCard rewards program.

And in an effort to make back-to-school shopping even more convenient, Target has created a microsite where customers can view and download a catalog as well as coupons for additional savings.