AddThis

Tide looks to clean up in NFL draft

CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.

“The NFL Draft is a special moment when these rookies get their colors for the first time, and Tide is proud to help them celebrate it,” said Chris Lillich, associate marketing director, North America Laundry at Procter & Gamble. “But no one in the NFL community knows what colors truly mean more than the fans. In many cases, fans are born with these colors and wear them proudly through every phase of their life. For that reason, we are asking the fans to share what the colors mean to them.”

Tide has partnered with Eric Fisher, a top prospect in the 2013 NFL Draft and his mom, Heidi, to help in the campaign. Fisher and his mom kicked off the program by discussing what the colors that he has worn in his football career mean to him and how his mom has been there through it all.

“My life has revolved around the teams I’ve played football for and the colors I’ve worn, which is why my mom and I are so excited to partner with Tide, the proud keeper of your NFL team’s colors,” said Eric Fisher, NFL draft prospect. “It’s hard to believe that my journey has led to being a few days away from hopefully becoming an NFL player. I am so excited at the prospect of wearing an NFL team’s colors.” 

Fans can follow Fisher as he tweets about his draft day experience @Big_Fish79.

This marks the second year of Tide’s NFL partnership. Last season, Tide celebrated colors by creating mini-documentaries to showcase how each of the NFL teams got their colors. These two- to three-minute mini-documentaries called “Evolution of Colors” can be viewed at www.nfl.com/teamcolors. This is also the start of P&G’s fifth year as the “Official Locker Room Products” of the NFL, which includes Tide as well as Duracell, Gillette, Head & Shoulders and Old Spice.  

 

© 2014 Retailing Today. All Rights Reserved.