FRAMINGHAM, Mass. — Women are taking fashion into their own hands, according to a new study from T.J.Maxx and Dr. Hazel Clark, research chair of fashion at Parsons The New School for Design.
Findings show that women are not confined by trends or siloed by style profiles. They are taking fashion into their own hands, with more than half of women (55%) interpreting trends to make them their own. They are fashion chameleons – on average, describing their personal style using four different profiles, transforming from classic and conservative to unique and artsy at the crack of a closet door. In fact, nearly two-thirds (63%) of women who described their personal style as classic also continued to describe themselves as trendy and stylish.
It's no wonder 77% of women said they want more options to express themselves. But one thing remains consistent – they prioritize quality items (38%) and great prices (45%) when building their personal style palette.
"Findings clearly show that women are feeling empowered by fashion, not confined by it. They see it as a creative outlet that allows them to express who they are, not what's on the runway or a mannequin," said Dr. Clark. "They aren't looking for some cookie-cutter approach to shopping or to copy a head-to-toe look. They turn to stores like T.J.Maxx to feel in control of their fashion choices and find top quality pieces at great prices, giving them more options to self-express."
T.J.Maxx is also inviting women to show what inspires their personal style, asking them to put together a self-expression Pinterest board for a chance to win a $1000 shopping spree with T.J.Maxx Style Scout Helena Glazer of fashion blog Brooklyn Blonde in New York City. For more information and to enter the MaxxExpression Pinterest Contest for your chance to win, visit: tjmaxx.com/maxx