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Topco Associates taps CPG veteran as VP, marketing

Topco Associates has appointed Linda Severin as VP, marketing. Severin will report directly to Topco president and CEO Randy Skoda.

“Linda brings a wealth of knowledge in branding and marketing to Topco that will benefit all our members,” Skoda said. “She has built and developed successful private label brands for industry leaders, and we are confident she will drive competitive advantage for our products and strong results for our members in their retail stores.”

Severin has more than 25 years of experience in consumer packaged goods and the food industry. She has worked for companies like Sara Lee Corporation, Campbell Soup Company and ConAgra Foods.

One of Severin’s most relevant experiences was with Kroger, from 2007 to 2012, where she was VP, corporate brands. At Kroger, Severin led a large team responsible for portfolio, brand and loyalty strategy for store brands.

Severin has an M.B.A. from the University of Michigan and a bachelor’s degree in economics from Tufts University.

Topco Associates is a privately held company that provides aggregation, innovation and knowledge management solutions for leading food industry member-owners and customers.

 

 

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