Toys ‘R’ Us generates buzz ahead of LEGO movie release

In anticipation of the theatrical release of “The LEGO Movie” Friday, Feb. 7, Toys “R” Us is unveiling a dedicated feature shop in stores nationwide Thursday, Jan. 30, as well as online at

Customers will be able to find the latest movie-inspired products as well as recreate their favorite scenes from the first-ever full-length LEGO adventure film. Toys “R” Us will also host a special event, and offer gifts with purchase and a chance to win prizes, while supplies last.

“LEGO construction sets prove to be perennial favorites among our customers, and in recent years, those that allow kids and collectors to bring moments from entertainment properties to life have gained in popularity,” said Lisa Harnisch, SVP, general merchandise manager, toys, Toys “R” Us, U.S. “Lego products have even influenced TV shows and movies with the introduction of ‘Ninjago: Masters of Spinjitzu’ on Cartoon Network and now ‘The Lego Movie.’ One thing is certain, the LEGO brand is engrained in pop culture, and we are thrilled to offer enthusiasts of all ages the broadest assortment of LEGO sets, exclusive items and special events so they can experience the magic of building right in our stores.”

Beginning Sunday, Feb. 2, customers who make a $50 or more LEGO construction purchase in-store will receive a complimentary ticket to see “The Lego Movie” in theaters, while supplies last. Those who purchase “The Lego Movie” video game for Nintendo 2DS will receive a $15 Toys “R” Us Gift Card, while supplies last.

Toys“R”Us stores nationwide will also host a special event from noon–2 p.m. Saturday, Feb. 8, during which aspiring builders can construct — and take home — Emmet’s car. Customers will also be able to try out the all-new “The Lego Movie” video game on Nintendo 2DS, and enter a raffle to win one of two prizes; one winner at each Toys “R” Us location will receive a $10 Toys “R” Us Gift Card, while a second winner will receive the Lord Business’ Evil Lair construction set.



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