WAYNE, N.J. and GLENDALE, Calif. — Toys"R"Us and DreamWorks Animation have unveiled "World of Madagascar," a new brand featuring toys based on characters from all three Madagascar films, now available exclusively at Toys"R"Us online and in store locations around the world. Coinciding with the launch of Madagascar 3: Europe's Most Wanted, which arrives in theaters on June 8, Toys"R"Us is showcasing the "World of Madagascar" in Toys"R"Us stores throughout the United States during the month of June. Highlighted in the boutique are exclusive toys from Fisher-Price, as well as a full range of lifestyle products inspired by the beloved Madagascar franchise.
As part of the celebration surrounding the release of the new film, Toys"R"Us Times Square is featuring the full range of "World of Madagascar" and Madagascar 3: Europe's Most Wanted products in a dedicated boutique inside of the store's main entrance on Level One. Additionally, the product assortment is showcased online at Toysrus.com/Madagascar.
"The 'World of Madagascar' builds on our long-standing relationship with DreamWorks Animation and our desire to bring new and innovative play experiences to kids and families through our global network of stores," said Jamie Uitdenhowen, VP divisional merchandise manager, learning for Toys"R"Us, U.S. "Fans of the Madagascar franchise are sure to love our in-store boutique, as well as the breadth of imaginative film-inspired products."