Triscuit and Martha Stewart have entered into an exclusive partnership with the launch of the Triscuit Summer Snackoff, a series of four recipe challenges.
Every other week, from now until Aug. 24, Stewart will debut a new recipe featuring a different seasonal ingredient on www.triscuitsummersnackoff.com, encouraging fans to develop and submit their own Triscuit creations using Martha Stewart's seasonally inspired selection.
"This summer, I'm excited to share my favorite seasonal ingredients on a Triscuit. I can't wait to see how our fans share their creativity during the Triscuit Summer Snackoff," said Stewart.
Stewart kicked off the first of four Triscuit Summer Snackoff challenges by sharing her Toasted Marshmallow Berry Bite recipe, featuring berries as the first seasonally inspired ingredient on a Triscuit.
With each challenge, fans will be asked to post their own recipe and a photo of their Triscuit creation using the featured ingredient selected by Martha Stewart. The first 5,000 entrants from each of the four challenges will win a free box of Triscuit crackers, and all entrants will be eligible to win a Triscuit and Martha Stewart gift basket.
Once all four challenges conclude, the top 25 entries across all four challenges will be selected based on creativity, originality and taste appeal. Consumers will then be invited to vote for their favorite recipe. The individual who receives the most votes for their creation will win a trip to New York City to meet Martha Stewart.
"We are always looking to our fans for new and inspiring ways to top our Triscuit crackers. Like Triscuit, Martha has roots in wholesome and inspired recipes, which is why it made sense for her to encourage others to share their favorite Triscuit recipes," said Patty Gonzalez, senior brand manager at Mondelez International. "We look forward to further growing our relationship with Martha Stewart in the coming months."