Uniqlo has opened a pop-up store in the 14th Street-Union Square subway station in Manhattan, and is incentivizing holiday shoppers by offering them a $5 Metro Card in a limited-edition sleeve with any purchase. The pop-shop will be open through the holidays.
“This shop fits perfectly with our strong belief in the fundamental power of clothing to improve people’s lives, and our hope is that it will provide people with comfort and warmth during the winter season,” said Larry Meyer, COO of Uniqlo USA.
“Pop-up stores will provide a fresh and beneficial element to our stations while also improving the image and desirability of retail space in the subway,” said MTA chairman and CEO Thomas F. Prendergast. “This is another example of the MTA working to make better use of its real estate portfolio and improving the subway environment for customers at the same time.”
This October and November, Uniqlo is also opening 10 new mall stores in New York, New Jersey, Connecticut and California including stores opening soon in Brooklyn, Long Island and Staten Island.