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Vera Bradley taps new marketing chief

Vera Bradley has named Angel Ilagan as EVP, chief marketing officer, effective July 21.

Since 2010, Ilagan has served as marketing chief and VP of marketing in the Americas for Pandora Jewelry, where he oversees consumer advertising, promotions, marketing research, public relations, co-op advertising, Web management, customer relationship management (CRM) and social media management. His additional global responsibilities at Pandora include branding, strategic marketing and e-commerce content.

Prior to Pandora, Ilagan held key marketing roles of increasing responsibility with several consumer products companies including Newell Rubbermaid, Bristol-Myers Squibb, McCormick, Conagra and General Mills.

In this new position, Ilagan will be responsible for leveraging the Vera Bradley brand and developing and executing marketing strategies and initiatives that will increase brand awareness and revenues across all of the company's channels.

"Angel comes to Vera Bradley with a terrific consumer products marketing background and has a 25-year track record of strategically driving growth through brand building and innovative marketing programs,” said CEO Robert Wallstrom. “As a company, we have underinvested in marketing, so I am very excited that Angel will take us to the next level and create excitement around our brand and new product launches."

Ilagan will be based in Fort Wayne and will report directly to Wallstrom.