In a digital arena where e-commerce businesses are vying for traffic, Virtual Piggy has continued expanding its footprint — 500,000 users have signed up for its family wallet solution.
The online service allows parents to monitor their children's online shopping. Virtual Piggy promotes financial management while empowering those who are 18 and younger to make purchasing, saving and other money management decisions for themselves — within the boundaries setup by parents. The virtual family wallet is available online or via mobile and is free to use for the consumer.
“We have on-boarded consumers in the U.S., Canada and the U.K.,” said Dr. Jo Webber, CEO and founder of Virtual Piggy. “With market acceptance of our first-to-market product growing rapidly in Europe, we plan to open up operations in France next month and across other eurozones in Q4 and Q1 2014.”