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Welch's unveils PB&J Snacks

Welch's Fruit Snacks have launched Welch's PB&J Snacks, which combines peanut butter and jelly in one treat.

The bite-size snacks have a chewy center made with real fruit, which is surrounded by a peanut butter coating, according to the company. Snackers can choose from four varieties: Concord Grape or Strawberry center and creamy or crunch peanut butter outside.

"We are thrilled to be launching Welch's PB&J Snacks, an innovative new product that transforms one of the most beloved flavor combinations into a perfect at-home or on-the-go snack," Josh Shapiro, VP of Marketing for the Promotion In Motion Cos., said. "The creation of Welch's PB&J Snacks strengthens our commitment to providing fun and delicious snacks for the entire family to enjoy."

Welch's PB&J Snacks will be sold in an 8-count box with a suggested retail price of $2.79, with additional package types to be released throughout the year.

 

 

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