Brooklyn, N.Y. -- Home furnishings retailer West Elm today announced that it will open a new store in Indianapolis on Nov. 15. Located in The Fashion Mall at Keystone, the new store will be the first West Elm in Indiana.
Through a partnership with Etsy, the store will feature a locally made collection of decorative accessories from artists in the Indianapolis area.
A portion of the proceeds on opening day will go directly to The Harrison Center for the Arts, an Indianapolis-based non-profit organization supporting renewal in the city by fostering awareness, appreciation and community for arts and culture. Additionally, the first 200 customers on opening day will receive a free West Elm Indianapolis reusable tote bag.
“The store at The Fashion Mall at Keystone is our 8th new West Elm store this year, and caps a strong year of growth for the West Elm brand,” said Jim Brett, president of West Elm. “Equally as important, we’ve made strong local connections with organizations supporting the arts and the environment at all of our openings. We’re excited to continue this in Indianapolis with The Harrison Center for the Arts, an organization that shares the same views as West Elm on the importance of supporting local art in the community.”