Whirlpool has promoted Joseph Liotine to president of the company's U.S. operations and appointed him to the corporation's executive committee. Liotine is currently VP of marketing for the company's North American region.
"This new role was created to provide more leadership capacity to pursue the significant number of market growth opportunities that we have in the U.S. and around the world," said Jeff Fettig, chairman and CEO. "Joe has demonstrated proven leadership in both Canada and in North America marketing that will enable us to accelerate our growth in the U.S. particularly with improving levels of appliance demand."
Liotine began his career with Whirlpool in 2004 as a finance manager. Since then, he has held positions of increasing responsibility in finance, strategy and operations, sales, brands and product categories. As VP of marketing for the North American region he has been responsible for the product category and brand teams' performance. Liotine earned a BA in finance from Illinois State University and an MBA from the University of Chicago.
The announcement comes following a strong financial quarter for the global home appliance manufacturer.
"I'm extremely pleased with the progress we've made in the U.S. business coming off a very challenging market just a couple of years ago," said Marc Bitzer, president of Whirlpool’s North American and European regions. "We are well positioned to address market growth opportunities and continue to grow our profitability and market position. Joe will do an outstanding job leading these teams' efforts in meeting our strategic priorities."