Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”
The concept was inspired by the design of the latest Whirlpool 4-Door French Door Refrigerator.
Starting today, people can view and submit their own photos by visiting Facebook.com/WhirlpoolUSA, where the brand will be curating consumer-created fridgies, hosting polls and sweepstakes.
"Whirlpool brand designs products focused on what makes each family different, adapting to and sensing what they need: the way they cook, clean and entertain — the way they care," said Jon Hall, senior brand manager, Whirlpool brand. "The #fridgie is our way of celebrating what makes families different and what brings them all together."