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Williams-Sonoma to offer personalized gifts with Mark and Graham

SAN FRANCISCO — Williams-Sonoma has launched a new, direct-to-consumer brand, Mark and Graham, which specializes in personalized gifts and accessories.

The Mark and Graham line will feature home decor, small leather goods and seasonal items that can be personalized with a choice of more than 50 custom monograms and creative type treatments. The brand will offer its products through an exclusive direct mail catalog and an e-commerce website Markandgraham.com.

“I’m extremely proud to launch Mark and Graham, as it is an example of our innovative culture here at Williams-Sonoma, Inc.,” said Laura Alber, president and CEO of Williams-Sonoma Inc. “One of the things that differentiates our company is our ability to incubate and launch new brands that can grow into substantial businesses. With Mark and Graham, our goal is to create a destination for beautiful, high-quality, thoughtful gifts that are personalized by the artful use of typography.”

The brand Mark and Graham was conceived in San Francisco by a small team, led by SVP strategy and business development for Williams-Sonoma Inc., Marta Benson, and in collaboration with award-winning graphic designer Jennifer Morla.