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Winn-Dixie hits the gas on fuelperks! expansion

TAMPA, Fla.— Winn-Dixie Stores announced that beginning Tuesday, guests using the new Winn-Dixie Customer Reward Card (CRC) at any of the grocer’s 95 stores in the Tampa/St. Petersburg, Tallahassee, Gainesville, Fla., Albany and Columbus, Ga. areas, can earn significant fuel discounts at participating Shell stations. The savings are part of Winn-Dixie’s fuelperks! Rewards Program.

For every $50 in qualified purchases using the new CRC at Winn-Dixie, guests earn a 5 cents-per-gallon discount on fuel that is redeemable on a single fill-up, up to 20 gallons at any one of more than 300 participating area Shell stations. Additionally, the more customer spends, the more fuelperks! they receive. For example, if a customer spends $100, he or she will earn a 10 cent-per-gallon discount, if a customer spends $150, he or she earns a 15 cent-per-gallon discount, etc. Shoppers also don’t have to spend $50 in one transaction. Purchases are automatically tracked on their receipt tape and each time the $50 threshold is met, another 5 cent-per-gallon discount on gas is earned.

“We encourage shoppers to visit their nearest Winn-Dixie location to sign up for their new Customer Reward Card and start saving on gas through our fuelperks! rewards program today,” said Dan Lafever, Winn-Dixie’s regional vice president. “We are thrilled to bring this new savings opportunity to our guests here in the Tampa Bay, North Central Florida and West Central Georgia areas and look forward to expanding it soon into Central Florida, especially with gas prices back on the rise.”