The small ad was a little lost on the bottom of page 36 of Target’s 40-page holiday circular this week, but there among an offering of floor care products was a reminder of a Facebook initiative that could be worth as much as $50,000 to the Kids In Need Foundation. The ad encouraged readers to visit Facebook.com/TargetGiveJoy to create a wish list of up to five items for a chance to win a gift card equal in value to those items with Kids In Need receiving a $5 donation for each wish list submitted up to a total of $50,000. The program ends at midnight on Christmas.

Target is the national sponsor of Kids In Need Teacher Resource Centers, a network of 25 facilities nationwide that provide free school supplies. The Give Joy Facebook initiative was a month long effort that involved a different charity each week. Beginning on Nov. 28, Target featured St. Jude Children’s Research Hospital, followed by the Salvation Army, First Book and now Kids In Need.