Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.
One of the world's biggest fashion retailers says the strong U.S. dollar hurt profits in the second quarter, but the company is moving ahead with plans to increase investments and even launch a new brand in 2017.
NCR’s legacy as a cash register company is long gone following the recent launch of a major retail initiative with top technology partners that positions the company as an enabler of omnichannel execution.
Sears has opened a new connected home flagship store near Silicon Valley and Ryan Ciovacco, president of consumer electronics and connected solutions, spoke with Retailing Today about the major initiative.