2015 has been a good year for e-commerce. Alibaba shattered records on Singles Day with $14.3 billion in sales. India witnessed a boom in e-commerce investment from companies looking to win the millions of new smartphone users. Even the Girl Scouts joined the digital mix, rolling out version 2.0 of their Digital Cookie program to boost their online cookie sales.
Drone sales are expected to set a new sale record this holiday season and create all sorts of new privacy, security and safety challenges in the process. No wonder regulations regarding the recreational use of drones are drawing support from the Retail Industry Leaders Association (RILA).
Social commerce is evolving, which means the omnichannel world is changing, too. Even the mere definition of omnichannel is in flux as the lines between commerce and communication blur and new platforms proliferate.