06/16/2015 - 12:08

Efforts to transform the customer experience and optimize e-commerce capabilities at Toys”R”Us are getting a boost in Europe with a new distribution center. 

06/16/2015 - 11:45

Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour. 

06/16/2015 - 11:06

Coca-Cola wants U.S. consumers to “Reach Up” to support the 2015 Special Olympics in Los Angeles. 

06/15/2015 - 14:09

As more brands evolve to a direct-to-consumer model, Unilever is expanding its direct selling to China by launching a flagship store on JD.com.

06/15/2015 - 11:21

Retailers with Pepsi on their shelves will be happy to know that the brand is putting out all the stops to entice shoppers to make Pepsi products part of their summer.

06/14/2015 - 12:35

The constant evolution of the digital space may leave retailers feeling weary about digital promotions. However, digital promotions are an increasingly important part of the personalized marketing mix – especially in the omnichannel retail environment. 

06/12/2015 - 16:39

Etsy and the West Elm division of Williams-Sonoma continue to fuel the maker movement with new initiatives that were launched to coincide with a Presidential Proclamation establishing the National Week of Making. 

06/12/2015 - 12:57

Yahoo has named the former marketing chief at JCPenney as its new senior vice president consumer marketing.

06/11/2015 - 17:44

E-commerce traffic increased 18% in the first quarter, according to the latest Shopping Index from Demandware.