What’s wrong with America? Plenty, according to the National Retail Federation, which just slashed its full year retail sales forecast ahead of second quarter earnings announcements from major retailers next month.
While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.
Free flowing venture capital dollars in the digital age have made business incubators and accelerators commonplace, but until now the retail and consumer packaged goods industry didn’t have one it could call its own.
Retailers today are in a constant search for the industry’s Holy Grail – delivering an omnichannel brand experience across all touchpoints. Unfortunately, this quest to deliver on the promise of the omnichannel experience has given rise to a troublesome and pervasive problem known as fake omnichannel or “’fomni.”