Every brand wants to meet the needs, desires and expectations of today’s consumers. With the explosion of new technologies in the retail space, shoppers have instant access to vast amounts of information dictating every purchasing decision. For retailers to adapt, it’s important for them to first identify the behavioral trends that are gaining momentum in the industry.
Efficient Collaborative Retail Marketing (ECRM) just did an unconventional acquisition to provide the company with a new source of growth by applying its successful model of connecting buyers and sellers to the media world.
Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”