With average in-store purchases exceeding online sales by two and three times, popular online-only retailers, including Birchbox, Piperlime, Bonobos and Blank Label are continuing their expansion into physical storefronts, further accelerating the trend of online retail concepts expanding their omnichannel sales strategy to include physical locations.
For the first time in its history, Amazon will feature top deals from sellers on holiday deal pages worldwide. The holiday deals from sellers will now appear on the Amazon Today’s Deals page, Black Friday Store, Cyber Monday Store and many other high customer traffic site features.
Holiday sales are projected to grow at their fastest level in years, rising 4.1% to nearly $617 billion after a 3.1% increase last year, according to an annual forecast released by the National Retail Federation.
The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.
Coach is using the MicroStrategy Analytics Platform and MicroStrategy Mobile to build an interactive mobile app that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a swipe or tap on their iPad devices.
Walgreens is conducting a developer contest to encourage integration of its Balance Rewards application program interface (API), which allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices. Rewards points can be redeemed for merchandise in-store or online.
Kohl’s is taking a different approach to customer engagement with the launch of its Yes2You Rewards loyalty program nationwide. The program aims to foment customer loyalty by building deeper relationships and providing customers with a more personalized, value-driven shopping experience.
Dollar General’s new Fast Way to Save program, which runs from now through Nov. 15, uses the retailer’s new DG Digital Coupon platform powered by Coupons.com to offer its customers more than 100 in additional digital coupon savings.