Free flowing venture capital dollars in the digital age have made business incubators and accelerators commonplace, but until now the retail and consumer packaged goods industry didn’t have one it could call its own.
Retailers today are in a constant search for the industry’s Holy Grail – delivering an omnichannel brand experience across all touchpoints. Unfortunately, this quest to deliver on the promise of the omnichannel experience has given rise to a troublesome and pervasive problem known as fake omnichannel or “’fomni.”
While the social buzz regarding Amazon Prime Day on Wednesday, July 15, has been not so prime, early reports indicate the event was a success sales-wise. And industry experts said the event was important in other ways too.