Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.
Staples has teamed up with Fundable, a business crowdfunding platform, to launch a new contest called Crowd2Shelf, which invites entrepreneurs and small businesses to leverage crowdfunding for a chance to sell their products in Staples stores as well as online.
Belkin and Crock-Pot have unveiled a smart slow cooker enabled with WeMo, a built-in technology that allows consumers to adjust, manage and monitor their slow cookers from anywhere using a smartphone or tablet.
NCR Corporation, a leading global consumer transaction technologies developer, has appointed Michael Bayer as SVP and president of the company’s retail solutions division. Bayer will report to NCR chairman and CEO Bill Nuti.
The retail industry is undergoing an unprecedented omnichannel transformation with an overwhelming majority of leading retailers aggressively reconfiguring supply chains to provide shoppers a seamless experience, according to a new study from Boston Retail Partners.