Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”
The 50th Annual Academy of Country Music Awards show is April 19 and video and e-commerce retailer QVC has aligned itself with the event through a range of merchandising and live broadcast initiatives.
Membership-based online retailer Jet is partnering with QVC parent company Liberty Interactive’s marketing and virtual inventory solutions provider CommerceHub to help retailers and brand capitalize on the soon-to-launch Jet e-commerce platform.
Dick’s Sporting Goods plans to spend $850 million over the next three years to add as many as 150 stores while growing total sales to as much as $9 billion with e-commerce contributing more than $1 billion.
ChannelAdvisor found that a hefty 36% of U.S. e-commerce sales last year came from marketplaces, up significantly from 22% in 2005. Yet despite the increasing significance of marketplaces in total e-commerce sales, retailers traditionally have approached these potential partners with caution.