Arts and crafts chain Hobby Lobby is embarking on a mission to give away millions of Christmas gifts to chidren in need this holiday season, a mission that will likely appeal to many consumers in its target market.
Effectively meeting the customer’s impulse to buy the moment it occurs is a crucial part of retail success. Specialty vertical fashion retailer Nicole Miller is meeting that impulse not only when it occurs, but where it occurs.
“Omnichannel” is a broad term that constantly evolves as the technology retailers use to engage customers evolves. Specialty sporting goods retailer Massey’s Professional Outfitters is staying current with shifts in the omnichannel landscape, supported by the Retail Pro International retail management software platform.