MasterCard and Visa have teamed up to form a new cross-industry group focused on enhancing payment system security to keep pace with the expectations of consumers, retailers and financial institutions.
Coupons.com has gone public. The digital promotional platform has priced its initial public offering of 10,500,000 shares of common stock at $16 per share, which is above the reported expected range of $12 to $14.
The Bon-Ton Stores is investing in its growing e-commerce business. The company has signed a lease with Duke Realty Corp for a 743,000-sq.-ft., automated, direct-to-consumer fulfillment center in West Jefferson, Ohio.
Snack manufacturer Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey.
Oscar Mayer is giving bacon lovers a reason to wake up early. The brand has unveiled the first-ever iOS device that wakes people up with the smell of bacon. The device, called Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone app to emit the scent and sound of sizzling bacon when the rooster crows.
Google Capital has invested $50 million in Auction.com, the world’s largest online real estate marketplace. As part of the investment, one representative from Google Capital will join the company’s board of directors and another will take a board observer position.
Connecting brands with influential voices via social media is the premise on which Collective Bias was founded. This week the firm strengthened that proposition with several new initiatives to increase the effectiveness of brand’s social shopper marketing efforts.
In much the same way that warehouse club operators offer exclusive benefits to members so they upgrade to premium levels, Amazon continues to enrich offerings available to Prime members who pay an annual fee.