Hair care product manufacturer Paul Mitchell has launched a new social media campaign, #GivingIsMyStyle. The new campaign also accompanies a redesigned site that will showcase the company’s products and philanthropic efforts.
RuMe, an earth friendly lifestyle brand, has appointed Farhan Yasin to its board of directors. Yasin joins RuMe's board to provide strategic guidance on the company's continued innovation and expansion within e-commerce, business operations and managing its rapid growth.
Overstock.com is offering shoppers a new method of paying for their purchases — a store credit card. The new cards will be provided by Comenity Capital Bank, which furnishes credits cards for retailers such as Buckle and Express.
Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.
Despite reporting a second-quarter sales increase of 5% and a digital sales increase of 9% — with mobile representing 15% of its total sales — HSN missed Wall Street expectations for its net income thanks to a 5% drop from $43.3 million a year earlier to $40.9 million for the quarter.