Atlantic Natural Foods has acquired the Loma Linda brand of canned shelf stable alternative meat analog products. ANF will also license the Worthington Foods brand and will transition these products to the Loma Linda brand in the near future. Both brands were previously marketed solely by Kellogg Company.
The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.
Walgreens is conducting a developer contest to encourage integration of its Balance Rewards application program interface (API), which allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices. Rewards points can be redeemed for merchandise in-store or online.