Procter & Gamble is launching its latest ad campaign in the Big Apple. Called the Everyday Effect, the campaign is the largest consumer event in the company's 175 year history and will involve P&G representatives showing New Yorkers why they should consume P&G products.
The Estée Lauder Companies has appointed Michael O’Hare as the company’s EVP, global human resources. O’Hare will report jointly to executive chair William P. Lauder and president and CEO Fabrizio Freda.
Greg Bailey was named director of business process and implementation at Enhanced Retail Solutions, a software and consulting firm focused on point of sale analytics and demand planning solutions for suppliers and retailers.
A new report from Acosta Sales & Marketing quantifies the extent to which technology usage among shoppers is growing and traditional vehicles are losing their impact to influence retail trips and spending behavior.
Customers and employees of extreme value retailer Five Below have raised nearly $345,000 for Alex’s Lemonade Stand Foundation, a national nonprofit organization dedicated to finding a cure for cancer for all children.