Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.
Walgreens has appointed Timothy McLevish as Walgreens EVP and CFO. He will report to president and CEO Greg Wasson, and lead all of Walgreens’ finance functions as the company prepares to move forward with the proposed second step of its strategic partnership with Alliance Boots.
As part of its efforts to generate traffic this back-to-school season, Office Depot is offering teachers in Florida a 20% discount off qualifying purchases during its Office Depot Rewards and MaxPerks Teacher Appreciation Events.
The Wet Seal named Christine Lee EVP and chief merchandising officer, as the retailer of young women’s apparel looks to regain its appeal with core shoppers and reverse several quarters’ worth of double-digit same-store sales declines.
This year, the National Retail Federation has chosen Chicago’s Art Potash, owner of Potash Markets, as its first Retail Champion of the Year. Potash was recognized at NRF’s annual Retail Advocates summit on Capitol Hill.
Meijer is generating traffic to its stores with weekly promotions and price drops on more than 300 of back-to-school items, which it plans to continue offering into September. In the past few weeks alone, customer traffic has consistently doubled, according to the retailer.