Duane Reade launched a “Show Us Your Party Legs” holiday photo contest on Facebook. The contest is a omnichannel social media marketing campaign that aims to raise awareness of Duane Reade-brand hosiery products that will run through Jan. 4.
Sales of gift cards in 2013 are expected to surpass $118 billion in sales, an 8% increase from 2012. CEB Tower Report research suggests that the widespread adoption of e-gifting, which experienced rapid growth from $300 million in 2012 to a predicted $3 billion in 2013, will provide scale for continued industry gains through 2016.
Mystery Tackle Box is a monthly subscription service that introduces beginner and expert anglers to new fishing lures and tackle. The innovative e-commerce operation sends subscribers a box containing $15 worth of fishing products every month.