Mobile, social, solution, cloud, big data, SaaS, optimize and engage. It was impossible to have a conversation at the National Retail Federation convention in New York without hearing these words a lot.
The 2012 holiday shopping season featured stores opening earlier on Thanksgiving, extended hours shopping marathons, and, according to the National Retail Federation, an additional 585,000 to 625,000 seasonal retail workers.
In today’s connected world, complex technologies are creating richer consumer experiences, but are also creating greater expectations. With the explosion of connected and mobile devices in recent years, consumers now have better control of their interactions with the companies whom they choose to do business with than ever before.
Many retailers have been slow to embrace technology in their broader operations, technology that has already changed the retail landscape forever – namely by empowering shoppers who are now more tech savvy than the retailers who are trying to catch up.