Two of Staples' senior most executives were given new responsibilities to bolster the company’s re-invention efforts and competitive posture in a market that has become more challenging with the addition of a newly merged Office Depot and OfficeMax.
Leading global brand extension agency Beanstalk has promoted Allison Ames to president of the company. In her new role, Ames will assume many of the day-to-day leadership and operational responsibilities for the company globally.
ShopAdvisor, is a mobile service that reminds consumers of the things they want to buy later on, has named Peter O’Kelly as chief data officer. He will lead the company’s efforts to turn its collection of intent and affinity shopping data into offerings for media providers, marketers and retailers.