Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.
True Religion Apparel appointed Gary Harvey as the brand’s creative director. In this role, Harvey will work with the company’s senior leadership to define the creative vision and design across True Religion. He will report to Lynne Koplin, chief merchandising officer.
Perry Ellis has appointed Stanley Silverstein as president of international development and global licensing. In this role, Silverstein will be responsible for driving the company's footprint globally across its brand portfolio.
Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax.