BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.
Toys"R"Us has partnered with Canada’s leading maternity fashion brand Thyme Maternity to provide its Babies"R"Us customers across the United States with a new collection of maternity apparel and accessories.
Dannon's Greek yogurt brand Oikos has teamed up with chef, restaurateur, and winner of Bravo’s Top Chef All-Stars, Richard Blais, to help Americans create tasty, nutritious holiday recipes that will be a hit with guests.
Walgreens has launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens' family of companies, the Ology brand features a line of baby and personal care products as well as household cleaners, the company stated.
JCPenney has added limited-engagement collections from Lulu by Lulu Guinness, Jenny Packham and Double Happiness Vivienne Tam to its holiday assortment.