Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax.
Crosman Corporation — an international designer, manufacturer and marketer of shooting sports products — has entered into a long-term agreement with Eva Shockey, daughter and hunting partner of professional hunter, Jim Shockey, to promote the shooting sports.
Campbell’s Chunky soup, the official soup sponsor of the NFL, is renewing the Mama’s Boy campaign for the 2013 season, this time tapping Green Bay Packers linebacker and Super Bowl XLV champion Clay Matthews as its spokesperson.
Campbell made solid progress in fiscal 2013 as the company executed its dual mandate to strengthen core business and expand into higher-growth spaces. Its full-year sales and adjusted EBIT growth were consistent with its fiscal 2013 guidance, and its EPS growth exceeded expectations.