Mattel Brands and Fisher-Price is looking to remain players in the global market. To that end, the company is restructuring its licensing approach and prioritizing its portfolio of brands to create partnerships that foster global growth.
Former Mexican president Felipe Calderón will be one of the key note speakers this fall when the Council of Supply Chain Management Professionals gathers in Denver for the organization’s annual global conference.
Bounty Select-A-Size has teamed up with the Cincinnati Reds as part of a promotional campaign. The company will have 40 Bounty Clean Crew members on hand at every Reds home game to help clean up messes around the park.
Newell Rubbermaid has appointed Jeremy Liebowitz as the company’s VP of global e-commerce, a newly created position. The company will look to Liebowitz to lead the acceleration of its online revenue growth worldwide.
Retailers are poised to benefit from the June 14 release of The Man of Steel and the extensive licensing activity connected to the latest Superman reboot. Warner Bros. Consumer Products has launched a broad, multi-category licensing program with a variety of global licensees to support the highly anticipated film.