The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.
Under Armour, Tennessee Governor Bill Haslam and economic and community development commissioner Bill Hagerty announced the company's plans to build a new 1 million-sq.-ft. distribution and warehouse facility in Mount Juliet, Tennessee, a suburb of Nashville.
Vantiv, a leading provider of payment processing services and related technology for merchants and financial institutions, has appointed Larry Drury as its chief marketing officer. Drury will report directly to CEO Charles Drucker.
Lay's has issued a last call for votes in its "Do Us a Flavor" contest. Since July 28, consumers have been putting the four finalist flavors — Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa — to a nationwide taste test.