Songstress Taylor Swift has signed on as the new face of Diet Coke's "Stay Extraordinary" campaign, which celebrates the self-assured and aspirational people who enjoy Diet Coke everyday.
Sharp achieved the top U.S. market share in the 60"+ LED TV segment in 2012, according to The NPD Group's Retail Tracking Service.
Strong international growth and price increases helped Kimberly-Clark produce a 3% fourth quarter sales increase and cap off a record year.
Former SuperValu CEO Jeff Noddle and former Pepsi Bottling Group, Mexico, chairman Rogelio Rebolledo are the newest members of the Clorox board of directors.
Pepsi is giving fans a richer Grammy experience by partnering with The Recording Academy and entertainment platform Vevo, to create the "Best New Artist" video series.
In the height of the one of the worst flu seasons in recent years, Kleenex is hand-delivering care packs to unsuspecting fans all across North America. Three fans will receive what could be the surprise of a lifetime.
BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.
BrandMasters is the name of a new experiential marketing agency created by Crossmark.
Schick, an Energizer Personal Care brand, is expanding the Schick Hydro franchise of razors with the launch of new Schick Hydro 5 disposables and Schick Hydro Silk disposables.