11/30/2012 - 15:16

Fruit of the Loom has chosen Crispin Porter + Bogusky to oversee and manage advertising for the Fruit of the Loom, Vanity Fair and Russell Athletic brands.

11/29/2012 - 13:40

NCR agreed to pay $30 a share to acquire retail software and service provider Retalix in a deal valued at $650 million.

11/29/2012 - 12:55

Digital audience measurement firm comScore has launched a new service called Media Metrix Multi-Platform to help advertisers makes sense of how shoppers are interacting with their brands in an increasingly multi-channel world.

11/28/2012 - 18:17

American Greetings is delaying plans to develop a new world headquarters pending the resolution of a buyout proposal from CEO Zev Weiss and other members of management.

11/28/2012 - 16:33

Microsoft has taken offense to the practice of paying to improve one’s ranking in Google search results and has launched a campaign touting its "honest" search results.

11/28/2012 - 15:13

Branded food supplier ConAgra’s acquisition of private label rival Ralcorp promises to create an interesting new dynamic when it comes to trading partner relationships.

11/28/2012 - 10:36

Gillette and its brand ambassador and Green Bay Packers Pro Bowl linebacker Clay Matthews have kicked off an online debate forum on Gillette’s Facebook page.

11/28/2012 - 10:23

Electrolux will relocate its North American laundry products research and development center to Charlotte, N.C., from Webster City, Iowa.

11/27/2012 - 13:11

Kraft is leveraging mobile technology to increase its relevance as the proliferation of smartphones changes the way consumers shop.