Electrolux has joined the AllSeen Alliance, a nonprofit open source consortium, as a premier member. The company joins Haier, LG, Microsoft, Panasonic, Qualcomm Connected Experiences, Sharp, Silicon Image, Technicolor and TP-Link as premier members of the alliance.
Necessity is the predominant motivation behind shoe purchasing for men, and their brand loyalty is strong and steady, according to Men’s Footwear Brand Focus Study 2014, the latest report from global information provider, The NPD Group.
Columbia Sportswear is teaming up with the Dallas Cowboys in an apparel licensing partnership that will feature co-branded sportswear, outerwear and accessories for men, women and youth, with product available to the public starting in late spring 2015.
Global lifestyle brand Lacoste is gearing up to launch a free downloadable mobile application called Lacoste City Tennis. The brand partnered with a leading sports and entertainment agency, Lagardere Unlimited, to bring the concept to digital life.
The skincare needs of men differ greatly. Some guys get a seemingly effortless, smooth shave each and every time, while others are prone to ingrown hairs and irritation when shaving. Philips Norelco is partnering with grooming expert Craig the Barber to help smooth things out.