Columbia Sportswear is teaming up with the Dallas Cowboys in an apparel licensing partnership that will feature co-branded sportswear, outerwear and accessories for men, women and youth, with product available to the public starting in late spring 2015.
Global lifestyle brand Lacoste is gearing up to launch a free downloadable mobile application called Lacoste City Tennis. The brand partnered with a leading sports and entertainment agency, Lagardere Unlimited, to bring the concept to digital life.
The skincare needs of men differ greatly. Some guys get a seemingly effortless, smooth shave each and every time, while others are prone to ingrown hairs and irritation when shaving. Philips Norelco is partnering with grooming expert Craig the Barber to help smooth things out.
Jif is rolling out two new varieties of its new Jif To Go Dippers with a social media contest. To promote the new product, which pairs two varieties of peanut butter comes in two varieties—chocolate peanut butter with chocolate flavored spread, and creamy peanut butter — with pretzels, the company has launched the #GetGoing photo promotion.