A new partnership with Hendrick Motorsports has 3M off to the races. The company has signed a three-year contract to become the primary sponsor of NASCASR driver Jeff Gordon’s No. 24 car, starting in 2015.
Hair care product manufacturer Paul Mitchell has launched a new social media campaign, #GivingIsMyStyle. The new campaign also accompanies a redesigned site that will showcase the company’s products and philanthropic efforts.
ConAgra, one of the world’s biggest food companies, has begun its search for new CEO, following Gary Rodkin’s announcement to the board that he plans to retire at the end of the company’s fiscal year, May 2015.
RuMe, an earth friendly lifestyle brand, has appointed Farhan Yasin to its board of directors. Yasin joins RuMe's board to provide strategic guidance on the company's continued innovation and expansion within e-commerce, business operations and managing its rapid growth.