Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.
While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search. A new study conducted by location marketing automation provider Placeable shows that proximity is apparently so important that only 1% of vacationers consider reviews when looking to replace a forgotten item.
For the second consecutive year, PepsiCo has named Sunsweet Growers as Hot Fill Co-packer of the Year for exhibiting superior achievements in quality and overall effectiveness across PepsiCo's beverage supply chain.
Tyson reached an agreement to acquire Hillshire Brands in deal valued at $8.55 billion that includes Tyson paying a $163 termination fee to Pinnacle Foods, a company Hillshire was in the process of acquiring.
As a result of its definitive agreement to acquire CytoSport Holdings, maker of Muscle Milk products, Hormel Foods has promoted three of its executives to leadership roles with CytoSport, based in Benicia, California.
ConAgra Foods has completed expansion of its Lamb Weston frozen potato facility in Boardman, Oregon. The $200 million investment announced in 2012 adds a new processing line to the plant, increasing capacity for making french fries and other frozen potato products, and also adds more than 100 jobs to the local economy.