Kellogg’s has teamed up with New York Times bestselling author, Emmy-nominated TV personality and board-certified emergency medicine physician Dr. Travis Stork in a campaign that touts the importance of breakfast and positions the brand as a valuable source of protein grains.
ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, has signed Journeys as its 1,000th customer. The milestone agreement aims to enhance the in-store customer experience at more than 1,000 North American locations of the specialty lifestyle retailer.
Retail Solutions, a global provider of cloud-based, Big Data analytics and real-time intelligence for the consumer products industry, has selected Gigwalk, a local visibility software platform, to power its new RSi Intelligent Crowdsourcing solution.
Sponsored by the National Confectioners Association, the 2014 Sweets & Snacks Expo hosted a sold out show at Chicago’s McCormick Place to an audience of more than 16,000 qualified industry professionals. The Expo, held May 20–22, is being touted as the confectionery and snack industry’s most successful, world-class event.